Tucson, AZ – September 28, 2009 – At a time when many companies are pulling back, Universal
Avionics’ COO Paul DeHerrera is taking extraordinary steps to exceed customer expectations
and enhance the overall customer experience with the company’s line of avionics products. The
company’s multi-faceted approach to improve product reliability, customer value and market
presence is yielding very promising results.
The contracted economic climate has provided Universal Avionics the opportunity and time to refocus
efforts on issues that matter most to its customer base: product reliability, built in safety,
efficiency of flight and competitive pricing.
“Business aviation has taken hits from the negative publicity out of Washington and from the
turbulent economic conditions,” says DeHerrera, “and Universal Avionics is certainly not immune.
While we are not neglecting our responsibility to reduce costs, trying to save our way to prosperity
is not a viable business strategy for us.”
Universal has implemented key product improvements such as the addition of LED backlighting
for its flat panel display technology, and made this advanced technology available to existing
customers along with new forward-fit customers. Another recent product quality improvement
aimed at enhancing customer experience is the introduction of a new battery technology that
provides better battery life for its fielded FMS products.
Looking to the future, DeHerrera adds, “All our Engineering design groups have a full plate of
exciting new products that feature improved situational awareness and safety benefits. I very
much look forward to sharing the news of these products with our customer base when they are
closer to completion. Universal takes pride in our ability to fulfill our promises to customers, so the
unveiling of these new products will occur nearer to the final stages of development.”
Customer communication efforts have also been stepped up. Universal recently unveiled a new
website with 360 degree product views, interactive videos and a more user-friendly design. A
recent direct mail campaign introduced a host of customer incentives offering an unprecedented
opportunity for aircraft operators to improve safety and situational awareness by upgrading to
Wide Area Augmentation System (WAAS)-capable Flight Management Systems, Synthetic Vision
and Flat Panel LCD Displays.
To provide additional customer sales support in key growth areas, Universal added two new
regional sales positions to its team of Regional Marketing Managers. To help customers visualize
what a new flight deck will offer, Universal makes its fully equipped King Air 350 available for
product demonstrations.
Universal will maintain a strong position at the upcoming NBAA 2009 convention in Orlando,
Florida. “This is a key trade show for us to bring customers, business partners, and OEMs
together, and provides an exceptional opportunity to showcase our entire product line. NBAA
always has and remains to be the best way to demonstrate our products every year,” says
DeHerrera.
As for the current market, DeHerrera is optimistic. “For someone who has been on the fence
about upgrading their aircraft, now is an opportune time to take advantage of the many deals
available in the marketplace. Aircraft inventories are up, prices are low and mod centers have
scheduling availability. Now is the perfect time to upgrade avionics, paint and interiors.”
About Universal Avionics
Universal Avionics manufactures and markets an extensive line of advanced avionics equipment.
Product lines include the UNS-1 SBAS/WAAS-enabled Flight Management Systems; the EFI-
890R Flat Panel Display; a line of Flat Panel Integrated Cockpit Displays; the Vision-1® Synthetic
Vision System; the TAWS Terrain Awareness and Warning System; the ASU chart, E-DOCS,
checklist display system; Cockpit Voice Recorders; Radio Control Units; an Engine Display
System; and a host of other advanced avionics equipment. For more information about Universal
Avionics, visit www.uasc.com.
CONTACT:
Dan Reida, VP Marketing & Product Support
3260 E Universal Way
Tucson, AZ 85756
Email: dreida@uasc.com
(520) 295-2300 or (800) 321-5253
www.uasc.com
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